ProGenealogists acquired by Ancestry.com

Wow -- interesting news release that just arrived from Ancestry.com:

Ancestry.com to Acquire Professional Genealogy Firm ProGenealogists, Inc.

PROVO, UTAH (August 6, 2010) – Ancestry.com Inc. (Nasdaq:ACOM) announced today that it has acquired leading professional genealogy research firm, ProGenealogists, Inc.

Based in Salt Lake City, Utah, ProGenealogists specializes in genealogical, forensic and family history research. During its 10-year history, the firm has become a trusted name in professional genealogy, finding great success with client research and expanding both its domestic and international capabilities.  As a part of Ancestry.com, ProGenealogists will continue to provide premier family history research to its existing clients while extending the Ancestry.com reach across the genealogy value chain.

“We are delighted to welcome ProGenealogists into the Ancestry.com network,” said David Rinn, senior vice president of strategy and corporate development for Ancestry.com. “With this acquisition Ancestry.com can better serve subscribers who are seeking dedicated, personal support in their family history research. As a natural service extension for Ancestry.com, we expect the addition of ProGenealogists will also enhance and expand the professional research offerings currently available through Ancestry.com Expert Connect.”

“Ancestry.com is definitely in a class by itself in the genealogy industry,” said Natalie Cottrill, CEO of ProGenealogists, Inc. “We are excited to become part of the Ancestry.com family and look forward to finding new ways to help more people interested in learning about their roots.”

Terms of the transaction were not disclosed. Ancestry.com does not expect the acquisition to have a material impact on its financial guidance as issued in connection with its second quarter earnings release on July 29, 2010.

ProGenealogists and Ancestry.com have worked together on several initiatives over the past few years including driving the research for the NBC television program, “Who Do You Think You Are?” which traced the family histories of celebrities including Sarah Jessica Parker, Lisa Kudrow, Brooke Shields, Susan Sarandon, Emmitt Smith, Matthew Broderick and Spike Lee. Ancestry.com will continue leveraging the expertise at ProGenealogists for similar initiatives in the future.