05 April 2010

Who Do You Think You Are? Renewed for a second season!

Suzanne Russo Adams from Ancestry.com just shared this press release. Thanks Suzanne! I am so glad that Ancestry.com and other advertisers helped to make sure this show got on TV, that the viewers have responded, and that a whole bunch of people are now taking the steps to learn more about their personal history. I am also grateful to my fellow professional genealogist who helped with the research.

NBC announced today that popular TV show "Who Do You Think You Are?" has been renewed for a second season. NBC published the following press release earlier this afternoon. The full press release text follows and can be read at this link. The following words are selected from that NBC press release.

NBC Picks Up Three Freshman Series As 'The Marriage Ref,' 'Minute To Win It' and 'Who Do You Think You Are?' are Renewed for 2010-11

April 5, 2010 1:14 PM

UNIVERSAL CITY, Calif. - April 5, 2010 - NBC has picked up three freshman alternative series as "The Marriage Ref," "Minute to Win It," and "Who Do You Think You Are?" are renewed for the 2010-11 season.  The announcement was made today by Paul Telegdy, Executive Vice President, Alternative Programming, NBC and Universal Media Studios.

"All of these new series have demonstrated increasing popularity and generated far-reaching interest among viewers," said Telegdy.  "Equally important, each has a compelling and innovative format, and a second season will allow these shows to grow creatively and attract an even wider audience."  . . .

"Who Do You Think You Are?  from executive producer Lisa Kudrow is averaging a 1.6 rating, 6 share in adults 18-49 and 6.8 million viewers overall in "most current" results for its season thus far. In preliminary results for last Friday, "Who Do You Think You Are?" won the 8-9 p.m. ET hour in adults 18-49, marking the first time any regular competitor in this slot has beaten an original episode of CBS's "Ghost Whisperer" in 18-49 rating since November 17, 2006. "Who Do You Think You Are?" has improved the time period by 23 percent in adult 18-49 rating versus NBC's average for the traditional 2008-09 season in "live plus same day" results.

"Who Do You Think You Are?" gives viewers an up-close and personal look inside the family history of some of today's most beloved and iconic celebrities. Among the celebrities featured this season are Matthew Broderick, Lisa Kudrow, Spike Lee, Sarah Jessica Parker, Susan Sarandon, Brooke Shields and Emmitt Smith. Ancestry.com is currently NBC's official partner on the series.

"Who Do You Think You Are?" is produced by Wall to Wall productions (a Shed Media company) in association with Is Or Isn't Entertainment. Alex Graham from Wall to Wall, and Lisa Kudrow and Dan Bucatinsky from Is or Isn't Entertainment, are the executive producers. The unique, award-winning series is based on the popular BBC television documentary series created and executive-produced by Graham.


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